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SCS Brand Integrity

August 25, 2024
By SCS Bluejays

We are excited that our St. Cecilia family has so much school spirit, but we need to address a recurring issue with our brand and logos. Our marketing team has worked very hard to create recognizable, unique, yet consistent marks within our brand. We have selected partner vendors that we trust to sell our merchandise and stay within our brand standards. Outside of these vendors, no one should be creating items using our brand, image, or logos without permission. Brand guidelines will be published here soon.
While not yet trademarked (we are working on this), our logos should not be used to create spirit gear, sports uniforms, warmups, color run shirts, or other items for personal use or sale. We also ask that you refrain from using other bluejay logos (i.e. the Toronto Blue Jay, Creighton Bluejay, etc.) in conjunction with our school’s name as they ARE trademarked properties that are not our own. This goes against the uniform, consistent look that we have worked so hard to create.
When you support the SCS spirit shop, you are also supporting St. Cecilia financially. Should you have any questions or have ideas for merchandise that you would like to see in our spirit shop for purchase, please join the PTC Spirit Shop Committee. If you are interested in becoming a vendor and working with us to create beautiful items and officially represent our school, please reach out to our Advancement Director, Mrs. Sheree Prince. We can’t wait to collaborate with you!

Posted in Advancement

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